Without harnessing the power of social media, a business is waving goodbye to a huge potential market. If used correctly, social media can be used to to gain customer insights, increase brand awareness, run targeted ads, generate leads, and build relationships. Now, you’ve already found your way to this page, so it’s probably safe to assume you’re already privy to this.
Social media is a beautiful and scary creature, a creature that is no longer in its infancy. With Facebook set to celebrate its 14th birthday in 2018 and showing no sign of slowing down, the question of whether to embrace social media trends and adopt them for your business is starting to become a laughable one.
Applications. Apps. The little programs used on the phones we all know and love— Android phones, Windows phones and of course, our beloved iPhones. Not limited to mobile devices, apps can also be used online in a PC browser, and it’s this versatility that makes them so appealing to businesses and consumers.
Video content in advertising is huge; let’s be frank. And it’s popularity is growing. To say that no advertising campaign will be successful if it doesn’t involve video wouldn’t be completely true, but the time for video is now and the future of digital content marketing lies in the hand of the videographer. Video will be there for your brand when it’s feeling low. Video is love. Video is life. Video could optimise your advertising campaign if you let it.
Pinterest is the self-dubbed ‘world catalogue of ideas’ and a bookmarking tool which allows users to discover, create, ‘pin’, REPEAT. The orientation of the site is ultimately based on visuals that boast explanations in the picture or as a caption below it. But how can Pinterest be applied to advertising?
You've just created a brand, congratulations and welcome to a life of stress and satisfaction! The next item on the agenda is a brand guideline. Whether you call it a brand manual, design identity or style guide, this will be your bible.
It is impossible to open any kind of social media app without seeing a post that’s related to or just directly influencer marketing. The only way to avoid it is if you’re completely offline - but c’mon, we’re Gen Y and we ain’t about dat life.
Memes; (pronounced ‘meems’ not ‘me-mes’!) are an internet phenomenon now widely used as a means of satire or to poke fun at relatable circumstances or life choices. Memes can be images or videos usually including a witty piece of text that readers can apply to various types of situations, often relevant to their own lives. There is literally an uncountable number of memes circulating the World Wide Web most commonly found on Facebook, Twitter and Instagram.
Whether it’s an Instagram account, a Facebook page or even Snapchat, starting a social media account means starting with a blank slate, no content and no audience – and this can be daunting! More often than not users won’t know about your account unless it’s brought to their attention. So how do you get people to see your page, get them to follow and keep them interested? There is a bounty of ways to attract people who are already interested in your brand without the dreaded advertise-y feel that is ever so obvious on social media.
LinkedIn: a free social networking tool providing recruiters and hopeful employees the chance to expand their business or start their career from the palm of their hand or the by the click of a mouse. LinkedIn, for many, is the place where it all begins. Boasting users in a vast majority of fields from business and marketing to healthcare and farm hands and everywhere in between.
In marketing, first impressions matter. Think about special touches, hand-written notes, impeccable design – now imagine you could create all of these things for free, from the comfort of your own home.
Pokémon GO may not seem like an obvious tool for your next marketing campaign, but with the app currently boasting more daily users than any other social media app it’s worth assessing how you can tap into its marketing potential.
Ten years ago, we would have no idea the power social media would harness today. Back then it was all about updating your Bebo with the coolest layouts and appearing online then offline again on MSN to make sure your crush knew you were there. If that didn’t work, you could always give them a subtle *NUDGE*.
Picture this: You’re jumping back into the dating pool after a breakup. You head to your app store and a few left and right swipes later your inbox is suddenly inundated with messages from strapping young hopefuls that never quite manage to string together more than a ‘hey’. After repetitive uninspiring messages they inevitably lose you. Un-match. Their ability to capture your attention and reel you in has inevitably failed. The same principles apply for online marketing, whether you’re marketing a brand, a product, or yourself - first impressions matter and so does every interaction that follows.
2016 was the year of virtual cat and mouse amongst major social media players. Platforms such as Snapchat, Instagram and Facebook appropriated, raced and downright copied features from each other in a further push towards instant, live and on-demand video content. The year provided the most competitive market yet for developers vying for the increasingly short attention span of users. In 2016 we shared more, became more connected and more entertained.
A well-executed social media competition can have a significant impact on your engagement, grow your online audience and increase brand awareness. Think of it not as giving something away for free, but rather what you’ll gain in return. Competitions on Instagram provide a few less limitations than Facebook and Twitter and if you’re a visual brand or a business with a young target market, it’s a no brainer to maximise the platform.
Managing your reputation online as a business is just as important as upholding your reputation in person. Think of it not as a self-indulgent act but instead an essential part of growing and maintaining your business and customer base.
Technology in smartphone cameras is getting better with every release. Between iSight, dual pixel sensors and optical image stabilisation technology, taking an impressive photo with your humble mobile phone is becoming increasingly achievable. This guide will introduce you to some tips and tricks to take your smartphone snaps from average to impressive.
Brand awareness is your opportunity to stand out amongst your competition and build excitement and buzz without aggressively advertising a specific product or service. Building brand awareness has a more open-ended goal than direct product or service advertising, which gives you as the advertiser more freedom to show a different side of your business. On social media, brand awareness posts can provide background and context to your brand, tell your audience what you’re about and what you’re capable of.
Any successful business owner, large or small, will tell you that setting and working towards goals was key to their success. As a business, it may feel like you have to be on social media because your competition is, or because that’s what people now expect. But no great thing was achieved without first setting goals and strategies to achieve them and your social media should be no exception!
As a business, social media is no longer something you should consider dabbling in when you’ve got some spare time. It needs to be a priority. Whether you’re a small business or an established company, having an online presence is important for a number of reasons. With that in mind, there are a few key best practices that you should stick to when running a social media account for your business. So here are the most common mistakes businesses make and how you can avoid them:
If young people are part of your target market it’s simply a no brainer to be on Snapchat. Gone are the days when publishing marketing content for your business means following strict expectations to be formal and proper. Social media calls for far more relaxed and candid content, allowing you to share and engage your customers in a brand new way.