Pinterest is the self-dubbed ‘world catalogue of ideas’ and a bookmarking tool which allows users to discover, create, ‘pin’, REPEAT. The orientation of the site is ultimately based on visuals that boast explanations in the picture or as a caption below it. But how can Pinterest be applied to advertising?
Whether it’s an Instagram account, a Facebook page or even Snapchat, starting a social media account means starting with a blank slate, no content and no audience – and this can be daunting! More often than not users won’t know about your account unless it’s brought to their attention. So how do you get people to see your page, get them to follow and keep them interested? There is a bounty of ways to attract people who are already interested in your brand without the dreaded advertise-y feel that is ever so obvious on social media.
LinkedIn: a free social networking tool providing recruiters and hopeful employees the chance to expand their business or start their career from the palm of their hand or the by the click of a mouse. LinkedIn, for many, is the place where it all begins. Boasting users in a vast majority of fields from business and marketing to healthcare and farm hands and everywhere in between.
Pokémon GO may not seem like an obvious tool for your next marketing campaign, but with the app currently boasting more daily users than any other social media app it’s worth assessing how you can tap into its marketing potential.
Brand awareness is your opportunity to stand out amongst your competition and build excitement and buzz without aggressively advertising a specific product or service. Building brand awareness has a more open-ended goal than direct product or service advertising, which gives you as the advertiser more freedom to show a different side of your business. On social media, brand awareness posts can provide background and context to your brand, tell your audience what you’re about and what you’re capable of.
Any successful business owner, large or small, will tell you that setting and working towards goals was key to their success. As a business, it may feel like you have to be on social media because your competition is, or because that’s what people now expect. But no great thing was achieved without first setting goals and strategies to achieve them and your social media should be no exception!
As a business, social media is no longer something you should consider dabbling in when you’ve got some spare time. It needs to be a priority. Whether you’re a small business or an established company, having an online presence is important for a number of reasons. With that in mind, there are a few key best practices that you should stick to when running a social media account for your business. So here are the most common mistakes businesses make and how you can avoid them:
If young people are part of your target market it’s simply a no brainer to be on Snapchat. Gone are the days when publishing marketing content for your business means following strict expectations to be formal and proper. Social media calls for far more relaxed and candid content, allowing you to share and engage your customers in a brand new way.