Pinterest is the self-dubbed ‘world catalogue of ideas’ and a bookmarking tool which allows users to discover, create, ‘pin’, REPEAT. The orientation of the site is ultimately based on visuals that boast explanations in the picture or as a caption below it. But how can Pinterest be applied to advertising?
Whether it’s an Instagram account, a Facebook page or even Snapchat, starting a social media account means starting with a blank slate, no content and no audience – and this can be daunting! More often than not users won’t know about your account unless it’s brought to their attention. So how do you get people to see your page, get them to follow and keep them interested? There is a bounty of ways to attract people who are already interested in your brand without the dreaded advertise-y feel that is ever so obvious on social media.