Pinterest is the self-dubbed ‘world catalogue of ideas’ and a bookmarking tool which allows users to discover, create, ‘pin’, REPEAT. The orientation of the site is ultimately based on visuals that boast explanations in the picture or as a caption below it. But how can Pinterest be applied to advertising?
Memes; (pronounced ‘meems’ not ‘me-mes’!) are an internet phenomenon now widely used as a means of satire or to poke fun at relatable circumstances or life choices. Memes can be images or videos usually including a witty piece of text that readers can apply to various types of situations, often relevant to their own lives. There is literally an uncountable number of memes circulating the World Wide Web most commonly found on Facebook, Twitter and Instagram.