Whether it’s an Instagram account, a Facebook page or even Snapchat, starting a social media account means starting with a blank slate, no content and no audience – and this can be daunting! More often than not users won’t know about your account unless it’s brought to their attention. So how do you get people to see your page, get them to follow and keep them interested? There is a bounty of ways to attract people who are already interested in your brand without the dreaded advertise-y feel that is ever so obvious on social media.
Brand awareness is your opportunity to stand out amongst your competition and build excitement and buzz without aggressively advertising a specific product or service. Building brand awareness has a more open-ended goal than direct product or service advertising, which gives you as the advertiser more freedom to show a different side of your business. On social media, brand awareness posts can provide background and context to your brand, tell your audience what you’re about and what you’re capable of.
As a business, social media is no longer something you should consider dabbling in when you’ve got some spare time. It needs to be a priority. Whether you’re a small business or an established company, having an online presence is important for a number of reasons. With that in mind, there are a few key best practices that you should stick to when running a social media account for your business. So here are the most common mistakes businesses make and how you can avoid them: