Pokémon GO may not seem like an obvious tool for your next marketing campaign, but with the app currently boasting more daily users than any other social media app it’s worth assessing how you can tap into its marketing potential.
Brand awareness is your opportunity to stand out amongst your competition and build excitement and buzz without aggressively advertising a specific product or service. Building brand awareness has a more open-ended goal than direct product or service advertising, which gives you as the advertiser more freedom to show a different side of your business. On social media, brand awareness posts can provide background and context to your brand, tell your audience what you’re about and what you’re capable of.
Any successful business owner, large or small, will tell you that setting and working towards goals was key to their success. As a business, it may feel like you have to be on social media because your competition is, or because that’s what people now expect. But no great thing was achieved without first setting goals and strategies to achieve them and your social media should be no exception!
As a business, social media is no longer something you should consider dabbling in when you’ve got some spare time. It needs to be a priority. Whether you’re a small business or an established company, having an online presence is important for a number of reasons. With that in mind, there are a few key best practices that you should stick to when running a social media account for your business. So here are the most common mistakes businesses make and how you can avoid them: