Without harnessing the power of social media, a business is waving goodbye to a huge potential market. If used correctly, social media can be used to to gain customer insights, increase brand awareness, run targeted ads, generate leads, and build relationships. Now, you’ve already found your way to this page, so it’s probably safe to assume you’re already privy to this.
Social media is a beautiful and scary creature, a creature that is no longer in its infancy. With Facebook set to celebrate its 14th birthday in 2018 and showing no sign of slowing down, the question of whether to embrace social media trends and adopt them for your business is starting to become a laughable one.