Without harnessing the power of social media, a business is waving goodbye to a huge potential market. If used correctly, social media can be used to to gain customer insights, increase brand awareness, run targeted ads, generate leads, and build relationships. Now, you’ve already found your way to this page, so it’s probably safe to assume you’re already privy to this.
Whilst social media has the power to generate all the aforementioned benefits, this doesn’t exactly happen freely. There are over 350 million images uploaded to Facebook daily - meaning that it is not necessarily easy for a brand to be seen online. So as a business, how do you keep your content in forefront of consumers news feeds and not fade into white noise? The answer: get creative.
The more organic reach a post has, the more reach their future posts will have, too. This is Facebook's way of showcasing only quality content to its users - business pages are penalised on future posts if their previous posts do not perform well. This is all part of Facebook’s algorithm. To attract engagement, and in turn business, many companies and establishments have turned to creating memes to engage with millennials. And honestly, we are all for it. Who doesn’t love having a good giggle online with their pals? For some of us it’s the only contact we’ll make with that mate all week.
To be clear: we’re not saying that every brand should be making memes, nobody wants to see ill-appointed jokes, make sure the meme fits your brand. To showcase some of what we’re trying to say, here is a little case study based on how we helped increase the reach of one of clients posts. You’ll see here that in this ~viral content~ style post, there is a reach of over 1.3 MILLION people. That’s 1.3 million people who may have never seen the post (or the brand) had it not been picked up by consumers as a valuable piece of content.
As you can see in this image, the meme has generated over 18,000 comments and has had over 200 shares. This means that 18,000 people have actively engaged with this post, which pushes it into the newsfeeds of the users friends pages also. Humour can be used to successfully engage an audience that they may have never otherwise reached.
How do you meme?
There are a couple of ways and steps to create a meme, the first is to be absolutely sure that it’s the correct marketing for your business. If you’re a butcher making jokes about animals - we recommend you change your topic. If you’re a bar slagging on people who can’t handle more than one drink - the internet is your stage.
There are so many ways to do this and there is no real right or wrong way to go about it, just make sure you test it with your target market before releasing it, you don’t want to look like a schmuck. There is nothing worse than a failed meme, you don’t want to go viral for the wrong reasons.