Memes; (pronounced ‘meems’ not ‘me-mes’!) are an internet phenomenon now widely used as a means of satire or to poke fun at relatable circumstances or life choices. Memes can be images or videos usually including a witty piece of text that readers can apply to various types of situations, often relevant to their own lives. There is literally an uncountable number of memes circulating the World Wide Web most commonly found on Facebook, Twitter and Instagram.
As a business or brand memes can be a great tool to engage your target market, especially if that market is under the age of 25. Memes are currently dominating a substantial part of the Internet and businesses can take advantage of this when marketing their brand. Businesses need to be able to engage consumers through creating catchy content that isn’t easily forgotten, which is why using memes in marketing can be so beneficial. With that, here’s why you as a marketer should use memes in your campaigns:
Memes are free! Financially, they cost nothing to create; however they can take time to develop depending on the subject. In saying that, with all the memes out there in the social sphere, it shouldn’t be too hard to choose a funny one and make it work for your brand. Memes are just as easy to create as they are to consume. Of course, marketing memes have to be relevant to the interests of your target audience and must be up to date with worldwide events and trends.
Memes are easy to read and digest. They allow for quick reactions by consumers, but it’s for this reason that you’ve got to be careful not to be insensitive or to miss the mark completely. It’s easy to get carried away when creating memes and the last thing you want to do is damage your brand.
So. Many. Memes.
New memes emerge so frequently that you’ll pretty much never run out of choices. Try and keep up-to-date with things happening in the world so that you can edit your meme to ensure that you reach a global audience, rather than posting the same one over and over and expecting the same reaction. Take advantage of what’s currently trending and put your own fresh spin on the text used in order to promote your brand. As a marketer, you’ll want to keep your meme updated so that your consumer base doesn’t view your business as one that’s behind the times! There will always be the classic memes which never seem to get old that you’ll be able to work your brand into, such as these:
Memes create brand awareness
Everyone knows that once something is put on the internet, it’s out there forever. On-point memes will spread through internet communities faster than Kim Kardashian’s Sex Tape. It’s no secret that everyone loves a good meme and they work well in making people feel like they’re ‘in on the joke’ and a part of something. These people will usually hit the Share button and introduce your meme to a whole other friends list; and you can bet that someone from this list will share the meme again. Even people Liking or Commenting on your meme works to spread the word and resonate with the online community.
Did we forget to mention how to use memes…?
You can use sites such as Memegenerator or ImgFlip to create your own memes, it’s super easy and you are able to type in your own witty caption unique to your brand. Memes created for your product or service work to capture what is hard to put into words. The visual content used in the meme is just as important (if not more important) than the caption as it’s what will initially grab everyone's attention. Whatever is being marketed and your audience demographic will essentially determine the theme of your meme. For example, if you’re running an online women’s clothing store, your posts will not only be directed at shoppers, but also at women in that age demographic who can relate to said posts. Here’s one from Princess Polly’s Facebook Page. Let’s be honest, we’ve all been there:
Like any other social media strategy, memes are something that need to be thought out in order to maximise their entertainment value and potential to go viral. Don’t forget to establish a target audience before releasing a meme. Doing this will help to identify what they’ll find relatable and also what they’ll find offensive. Not only that, but people of some generations (not pointing any fingers…(Baby Boomers) may not understand the meaning or origin of the meme, meaning that your product could fly straight over the heads of some people. Don’t forget to pair your meme with a sneaky #hashtag, another new-aged tool used by social media marketers! That way, when people search specific hash tags, your meme will pop up and link people to your brand!
So, give memes a go in your online marketing. Embrace them as the jokes they are, and if you nail a meme you can sit back and bask in your social media glory!