Social media is a beautiful and scary creature, a creature that is no longer in its infancy. With Facebook set to celebrate its 14th birthday in 2018 and showing no sign of slowing down, the question of whether to embrace social media trends and adopt them for your business is starting to become a laughable one.
Applications. Apps. The little programs used on the phones we all know and love— Android phones, Windows phones and of course, our beloved iPhones. Not limited to mobile devices, apps can also be used online in a PC browser, and it’s this versatility that makes them so appealing to businesses and consumers.
Video content in advertising is huge; let’s be frank. And it’s popularity is growing. To say that no advertising campaign will be successful if it doesn’t involve video wouldn’t be completely true, but the time for video is now and the future of digital content marketing lies in the hand of the videographer. Video will be there for your brand when it’s feeling low. Video is love. Video is life. Video could optimise your advertising campaign if you let it.
Pinterest is the self-dubbed ‘world catalogue of ideas’ and a bookmarking tool which allows users to discover, create, ‘pin’, REPEAT. The orientation of the site is ultimately based on visuals that boast explanations in the picture or as a caption below it. But how can Pinterest be applied to advertising?
You've just created a brand, congratulations and welcome to a life of stress and satisfaction! The next item on the agenda is a brand guideline. Whether you call it a brand manual, design identity or style guide, this will be your bible.
It is impossible to open any kind of social media app without seeing a post that’s related to or just directly influencer marketing. The only way to avoid it is if you’re completely offline - but c’mon, we’re Gen Y and we ain’t about dat life.
Memes; (pronounced ‘meems’ not ‘me-mes’!) are an internet phenomenon now widely used as a means of satire or to poke fun at relatable circumstances or life choices. Memes can be images or videos usually including a witty piece of text that readers can apply to various types of situations, often relevant to their own lives. There is literally an uncountable number of memes circulating the World Wide Web most commonly found on Facebook, Twitter and Instagram.
LinkedIn: a free social networking tool providing recruiters and hopeful employees the chance to expand their business or start their career from the palm of their hand or the by the click of a mouse. LinkedIn, for many, is the place where it all begins. Boasting users in a vast majority of fields from business and marketing to healthcare and farm hands and everywhere in between.
In marketing, first impressions matter. Think about special touches, hand-written notes, impeccable design – now imagine you could create all of these things for free, from the comfort of your own home.
Ten years ago, we would have no idea the power social media would harness today. Back then it was all about updating your Bebo with the coolest layouts and appearing online then offline again on MSN to make sure your crush knew you were there. If that didn’t work, you could always give them a subtle *NUDGE*.