In marketing, first impressions matter. Think about special touches, hand-written notes, impeccable design – now imagine you could create all of these things for free, from the comfort of your own home.
Canva is an online design website that allows you to create anything from invitations to social media posts, website headers, resumes and more. Here are some hot tips to using the website that might just change your life.
Think about your experience with Canva as a consult with a graphic designer. What are the themes and colours that represent your brand best - do you have a classic, clean look? Are you outlandish and loud? Approach the process with an end product in mind and consider how your audience will respond to that.
The greatest thing about Canva (aside from the fact that it’s free!) is that it’s complemented by an enrolment into Canva Design School. Filled with tutorials, you can speed up your design process with simple tips and tricks - especially if you’re still working on your eye for design.
In design, there are numerous elements that can be combined to create something eye-catching, bold and unique. Consider backgrounds, branding, colour, fonts, images, layout, shapes and icons.
Let’s start with backgrounds as a foundation for design, strong backgrounds can help your designs shine and really draw the eye. But think outside the box, backgrounds don’t have to be straight colours or fantastic images. Mix it up - blur your background so your brand’s icon stands out, use neon coloured text with a desaturated background, put a coloured block over an image to make text easier to read - the world is your oyster.
On to branding, maybe you already have a brand, maybe you’re just starting out - perhaps you’re having a brand overhaul. Whatever the reason, Canva has you covered. To start, think about four colours or less that reflect the personality of your brand. Choose a suitable font for your brand and think about how text size can create or diminish impact. When you create a logo - decide on its minimum size to make sure it can still be recognised when it’s small and be sure to leave enough room around your logo and tagline.
When it comes to colour there are a number of things to consider as colour is quite literally at the core of good design. A few quick tips - bright colours go well with white and using colours that reflect your image helps make elements pop.
Fonts, now this is a doozy. The key to choosing the right font is contrast, if you have a bold title, think about using a lighter subtitle and vice versa.
Font is one of two areas in life where size really does matter; when people look at your work they should know immediately what they need to read first. Size your fonts based on what information is most important. Make sure your font is readable and choose a font that really embodies your message.
As for Canva, jump on and have a go – it’s super simple and if you get stuck there are loads of tutorials to help you find your way.
Disclaimer: This article was not sponsored by Canva.